Colorful animation characters adorn the walls and pillars of the underground concourse of Tokyo’s Shinjuku railroad station on Tuesday, September 13, 2016, in Tokyo, Japan. (All photos by Natsuki Sakai/AFLO)
The promotion marks the first anniversary of the launch of The Idolmaster Cinderella Girls: Starlight Stage smartphone game app.
The popular game includes collectible cards and a rhythm game co-developed by Cygames and Bandai Namco Entertainment.
Shinjuku’s underground concourse often hosts interactive promotions.