Super Cool Biz Fashion for Summer 2012

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June 1, 2012, Tokyo, Japan – Models sport dress-down casual ware during the Super Cool Biz fashion show sponsored by the Environment Ministry to kick off its campaign to promote energy saving clothing in Tokyo on Friday, June 1, 2012. This is the second season the “Super Cool Biz” campaign has been implemented after last summer when the country faced an energy shortage following the Fukushima nuclear crisis in the wake of the March 11 quake and tsunami. (Photo by Natsuki Sakai/AFLO)

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Models wear “yukata” robes, Japan’s traditional kimono for summer, during the Super Cool Biz fashion show sponsored by the Environment Ministry to kick off its campaign to promote energy saving clothing in Tokyo on Friday, June 1, 2012. (Photo by Natsuki Sakai/AFLO)

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