Boys are dressed in traditional Shinto clothing during Oni Matsuri, a demon festival at Akumi Kanbe Shinmeisha Shrine in Toyohashi, Japan. The festival celebrates the coming of Spring, and people are showered with sweets and flour. Getting covered with flour is considered especially lucky, as festival folklore says it will keep you healthy in the summer months. (Photo by Ben Weller/AFLO)
Aka-oni, the red demon, performs during Oni Matsuri. (Photo by Ben Weller/AFLO)
A traditional drumming group performs at Oni Matsuri, a demon festival at Akumi Kanbe Shinmeisha Shrine in Toyohashi, Japan. (Photo by Ben Weller/AFLO)
People try to catch bags of candy during Oni Matsuri. (Photo by Ben Weller/AFLO)
Women covered in flour pose for a photograph during Oni Matsuri. (Photo by Ben Weller/AFLO)